As a onetime New York City resident, it was truly an honor to do pro bono work for the Central Park Conservancy. The print and mail campaign was unified under our tagline "A little green goes a long way." The postcard was sent to residents in zip codes surrounding the park and showed that compared to their rent or mortgage, donating $35 to keep the park beautiful was a true bargain. The print portion of the campaign asked New Yorkers to imagine life without Central Park. (It's no picnic.)
