Lyrica is a Pfizer medication approved by the FDA for the treatment of several nerve-related conditions, including Diabetic Nerve Pain, Epilepsy and Fibromyalgia. Combined, these conditions affect many millions of Americans.
At the agency Unit7, my partner and I created print, mail and in-office materials for Lyrica from its launch in 2005 through 2007, when the medication grossed over a billion dollars.
