DIRECTV does countless promotions with their dealers throughout the year, often tied to holidays when DIRECTV's sales are strongest.
For a New Year's promotion, I came up with the idea of doing a spin on the super-festive "2010" glasses that many wear for the occassion. These glasses nod to the 200 HD (high-definition) channels that DIRECTV offers - twice as many as cable or Dish Network. These handsome spectacles were a huge hit with the client, the dealers who wore them in the store and with yours truly, seen wearing them here.
